1,764,790 Readers
Across 72 Countries Worldwide


It isn't something you can build in a day...

Neither is it something you can demand from someone...

In fact, we strongly believe that it has to be Earned, Built and Preserved through every single act, over the years.

Webster simply defines it as "a belief that someone or something is reliable, good, honest and effective".

Simple words and yet something that has become a rarity in current times...

We're more likely to hear about "Trust Deficit in someone" than actually "Trust in someone"...

And it's not new... It was there when we started in 1996 and it is there today.

Sadly, something that should be the norm has always been a rarity... Trust.

So, in 1996, when we decided to start Equitymaster, our single-minded goal was to create something that the investors of the country could Trust.

And over these past 17 years, we're proud to say that over 1,764,790 Registered Members of Equitymaster, across 72 countries Worldwide, Trust Equitymaster with their need for honest, unprejudiced and reliable research.

However, there are still millions of investors who are yet to experience our services and then there is the constant effort from our end to ensure that we live up to the expectations that our current readers have put in us.

And it's our promise that each and every member of Team Equitymaster is committed to do everything we can to maintain this trust.

Why You Can Trust Equitymaster. . .

In short, we are here to change the way people invest!

So, here are 3 reasons why you could Trust Equitymaster as well...

  1. As an Equitymaster Member, you are in Good Hands...

    We are India's First Financial Website and we're here to stay for a long time to come! We have an in-house research team with a cumulative experience of nearly 80 years. Plus, there's also Equitymaster's proprietary Risk-Analysis Tool - Equitymaster's Risk Matrix, or ERMTM, developed by our own research team that analyses the risks of investing in a particular stock as well. So, in addition to the expected returns, your investments are safe well. This tool has helped our subscribers create and preserve their wealth numerous times in the past. And has helped our first recommendation service (launched in 2002) achieve an enviable 80.9% success ratio.

    So, you can TRUST EQUITYMASTER that you are in Good Hands!

  2. Your Satisfaction is Guaranteed...

    Almost all our Premium Service Subscriptions come with 100% Money-Back Policy. So, you will never subscribe to a service only to regret it later. We'll give you enough time to go through all the aspects of the service and even go through the complete archive of our recommendations to see our past performance. If, though we're positive it won't, you still feel that the service is not for you... all you have to do is get in touch with us and we'll refund the FULL amount that you paid. That's our promise.

    So, you can TRUST EQUITYMASTER that your Satisfaction with our services is guaranteed!

  3. Your Profit is Our Goal

    Over the past 17 years, we've launched many services catering to various needs of the Indian Investor. Right from creating long term strategic portfolios, with 5-10 years investment horizon, to short-term derivative recommendation service! In short, we've moved by leaps and bounds towards achieving our goal to be "investor's best friend". There's still a long way to go but rest assured that each and every change we make would be towards generating YOUR wealth... safely.

    So, you can TRUST EQUITYMASTER that your Profit is our Goal!

Equitymaster Review...By Our Own Subscribers

Join Us For a Long and Profitable
Journey Together

So, why delay?

We want to win your trust as well...

Just enter your email id in the form below and we can start this alliance with our Free-for-Life e-Newsletter - Profit Hunter.

This daily e-newsletter, delivered straight to your inbox every day, will keep you informed on all matters of the investment world which could have an impact on your portfolio's performance.

And over time, we definitely hope that you would try our Premium Services as well... and be a part of the Equitymaster Family for a long time to come.

Of course, if you have any compliments or complaints, please feel free to write to us. Both of these help us improve our services...

More Equitymaster Reviews...
By Our Own Subscribers

I am a subscriber to these services for the past five years. I realized the value of fundamentals for investment decisions only after I started using the services of equitymaster.com.

Earlier, my decisions used to be based on "tips" or "advice from friends" etc.; Equitymaster taught me to base them on business fundamentals.

One very good quality of your organization is that I never have even 5% of doubt about your unbiased approach and your integrity to the retail investors.

Overall, I value the services offered by Equitymaster.com and I acknowledge their contribution to make my investment decisions more scientific.

- Satish Pendse, Thane

I have been following and investing in the markets for 9 years. I would follow all the hot "tips" coming out of the horses mouth only to see my capital erode. Ever since i have bought Equitymaster products, I BELIEVE I HAVE BOUGHT PEACE TO MYSELF. Trust me these days, I feel more happier when the stock market crashes, as i know i am buying into companies that are researched as "Fundamentally & Technically Strong".

To summarise " Sleeping pills are cheap.. but they come with a habit...

whereas mediatation is difficult but it develops a positive attitude"....

Equitymaster thou next name is Meditation.

- Eisen Philip, Thane

Honest opinions and ability to admit mistakes in recommendations if any are made Balanced view including bearish predictions as well following through on the recommendations and advising investor of time to sell - many other services only give Buy recommendations all the time and leave it to the investor to guess the exit price. I am happy that many times you come back and tell us that there are no stocks to buy since valuations are not attractive rather than just recommend stocks to keep subscribers happy. Even keeping quiet or not doing anything has been advantageous for me on many occasions.

Taking a stance on every economic issue / aspect especially in articles such as 5 min wrap up - most other websites and business news providers provide only disclaimers stating that the views they publish are those of experts and not theirs and that the user must take the opinion at their own risk. Right or wrong, it pays better to take a viewpoint and stick to it rather than appear wishy washy, non-committal or politically correct all the time - here Equitymaster scores solidly over nearly all other investment advisory firms

I feel very safe that Equitymaster takes the pain to pay visits to companies they recommend and do a detailed investigation of the management and their businesses

For me the benefit of your recommendations is immense since being in the US and away from Indian markets is a blessing in disguise. As Warren Buffett would put it "you make money by inactivity" or by investing methods that will fetch you returns even if the stock markets were closed for the next 5 years.

- Shankar Ramani, Chennai

Let me congratulate on the success of Microcap Millionaire service.

I am very much satisfied with the service and by the performance of the stocks in the portfolio.

Keep up the good work.

- Priyank Upadhyay, a Microcap Millionaires Subscriber

Have been reading Equitymaster since early 2000. They have grown a lot and I have seen maturity in their analysis.

To understand Equitymaster's real approach towards wealth generation one has be give them at least 3 years.

If possible Subscribe to all of their services and become a real investor....it takes time...there is no short cut in equity market.

- Vipin Chauhan, Delhi


Equitymaster has really shown its skill in finding the PICKS much before others do.



- Satya Pal Gupta, Delhi

I really thank you for starting something like Equitymaster and I feel I am really late in being associated with you. I would have been saved from lots of mistakes ....but well ...certain things take place only when they are destined to.

- Nishank Mehta, Mumbai

Equitymaster has made me more and more richer every year since my association with them. It has given me more wealth than my professional career. Convey my best wishes to all 52 members at Equity Master.

- Dr C V Ajmera, Rajkot

I am member of Equitymaster since 2008. Time & again they have provided unbiased reports in all market conditions. Their reports always ensure that we investors take an informed decision with rationale thinking rather than being swayed away with the market sentiments.

- Shailesh Mistry, Bangalore

The views expressed by Equitymaster is unbiased and without fear or favour. India needs more of such persons now more than ever and it is our duty to support the tasks undertaken them. I wish all the very best and pledge my continued support at this juncture.

- Chellapa K N, Kuala Lumpur

And here are Reviews on some of
Equitymaster's Most Popular Recommendation Services:

StockSelect Customer Review | Hidden Treasure Customer Review | ResearchPro Customer Review
ValuePro Customer Review | Microcap Millionaires Customer Review | Portfolio Tracker Customer Review